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Tourism

Tourism was the sixth highest contributor to the Malaysian economy in 2014. The country continues to see new records set, with tourism arrivals growing by 6.7 per cent to 27.4 million and receipts at RM72 billion compared to RM65.4 billion in 2013.

This achievement can be directly attributed to the Ministry of Tourism & Culture (MoTAC), and Tourism Malaysia’s aggressive promotional efforts and commitment in line with the celebration of Visit Malaysia Year 2014 (VMY 2014).

The year has seen a series of year-long special events and activities, along with strong collaborations with the industry stakeholders.

EPP Highlights
EPP 5: Developing Integrated Resorts

MoTAC has been facilitating two new integrated developments in Malaysia, namely the Melaka Gateway project and The Two in Rawang.

KEY TAKEAWAYS
The Government will continue to evaluate new integrated developments in Malaysia, and facilitate relevant developments with the ability to refresh tourism offerings, draw visitors and make the country a top-of-mind destination.

Meanwhile, the Sabah Stat e Government actively continues to facilitate the developments planned by Karambunai Corp Bhd (KCB), which is laying the groundwork for the necessary joint venture private investors. As this is an ongoing process where the implementation of the project continues to undergo finetuning, the Sabah State Government will continue in its consultative and facilitative role as the respective commitments are finalised.

EPP 9b: Golf Tourism

Golf revenue rose 2.6 per cent to RM312 million in 2014, led by efforts by Tourism Malaysia and the Malaysian Golf Tourism Association (MGTA). Tourism Malaysia and MGTA’s efforts also resulted in significant landmark achievements for Malaysia, which was awarded Best Golf Destination in Asia by the World Golf Awards inaugural edition in 2014, overcoming strong competition from Thailand and Indonesia.

KEY TAKEAWAYS
Moving forward, Malaysia’s challenge will not just be in maintaining its competitiveness as a golf destination, but also in raising the bar to improve its standing further. MGTA in collaboration with Tourism Malaysia will continue to push strategies that leverage Malaysia’s latest international recognition to take Malaysian golf tourism to the next level.

EPP 10: Establishing Malaysia as a Leading Business Tourism Destination

MyCEB was established to expand the Business Events segment (travel relating to meetings, incentives, conventions and exhibitions), and to position Malaysia as a leading destination in this lucrative and growing sector.

In 2014, the efforts of MyCEB and industry partners generated a total of 362,280 delegate days, surpassing their target KPI of 230,000 delegate days. This was achieved by securing several large conventions, incentive groups and exhibitions which totaled 152 events secured or supported throughout the year.

KEY TAKEAWAYS
As the business events sector is becoming even more competitive globally, MyCEB must continue intensifying efforts to retain Malaysia’s position as a leading destination. Upcoming plans include the creation of a Business Events Professional Development programme, as well as active measures to equip national associations with the skillsets to raise their profiles globally, in order to bid for and successfully host international business events.

  • 5
    Developing Integrated Resorts
  • 9b
    Golf Tourism
  • 10
    Establishing Malaysia as a Leading Business Tourism Destination
KPI Achievement 2014
  • Method 1 126%
  • Method 2 98%
  • Method 3 92%
Business Opportunities 2015
  1. Food and Beverage Outlets
  2. Local Transportation
  3. Tour Operator Segment
Critical Target 2015
  1. Completion of second Outlet Centre, Mitsui Outlet Park KLIA
  2. Commencement of Rainforest Discovery Centre construction
  3. Completion of Malaysia Eye; first phase of Melaka Gateway
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