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Since the implementation of the ETP, this NKEA has succeeded in institutionalising the herbal industry with the establishment of the Herbal Development Division within the Ministry of Agriculture and Agro-Based Industry (MoA).

To date, this has seen the first herbal product in Malaysia obtain a botanical drug claim set to complete its clinical trial in December 2014. Clinical trials were sanctioned by the Ministry of Health (MoH).

Further driving the growth of this market, the first large-scale herbal cultivation park was launched in Pasar Raja, Terengganu in June 2014.

A Note From the Minister

I hope to see even greater private sector participation in agriculture, with more anchor companies coming on board to capitalise on opportunities from the NKEA. I also expect more smallholders to benefit from the programme, with the overall effect of increasing incomes for agriculture businesses.

EPP Highlights
EPP 1: High-value Herbal Products

Several new initiatives have been introduced this year, which include the Priority Research Focus Area (PRFA) with the aim to fill the gap in R&D of herbs to meet the requirement of commercialisation to enhance the value of herbal products.

In order to ensure continued progress of this EPP, all efforts must be carried out on an integrated basis, linking the supply chain from the upstream, midstream and downstream components.

It is also vital for companies to extract the commercial uses of herbal plants in order to derive greater value from the plants, while the involvement of established companies will help to shorten the time-to-market between research and commercialisation.

EPP 10: Strengthening Productivity of Paddy Farming in MADA

Under the estate management programme, 20,186 hectares of paddy land, roughly five times the size of Putrajaya, was amalgamated in an exercise that involved 8,817 farmers.

The programme has successfully organised farmers to achieve economies of scale and production. However, efforts must be taken to encourage farmers to view this initiative as a business venture and reduce their reliance on Government support.

EPP 17: Pasar Komuniti (PAKAR)

Eight PAKAR sites are now operational and are located in Manjung, Medan Niaga Satok, Jengka, Bera, Paroi, Kota Belud, Mersing and Pekan.

In building new PAKAR sites, feasibility studies must be conducted to ensure the sites will benefit from market access, strategic location as well as cooperation from local authorities.

  • 1
    High-value Herbal Products
  • 10
    Strengthening Productivity of Paddy Farming in MADA
  • 17
    Pasar Komuniti (PAKAR)
KPI Achievement 2014
  • Method 1 120%
  • Method 2 92%
  • Method 3 81%
Business Opportunities 2015
  1. Ornamental Fish Farming
  2. Aquaculture Feed Mill
  3. Aquaculture Export Centre
Critical Target 2015
  1. 10 clinical trials to be conducted for nutraceutical and cosmeceuticals
  2. RM3.5 million of herbal products revenue under EPP 1
  3. 200 tonnes total export of EBN product
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