The Agriculture NKEA seeks to transform the industry from one which has traditionally been production-based and operated on a small scale to a large-scale agribusiness industry generating sustainable economic growth.
This transformation is anchored on an integrated and market-centric model which focusses on economies of scale and value chain integration. This strategy has been clustered according to four key themes comprising capitalising on competitive advantages; tapping premium markets; aligning food security objectives with growing GNI; and participation in the regional agriculture value chain.
The development of this strategy has resulted in the implementation of 16 EPPs which aim to create RM28.9 billion in incremental GNI and 109,335 new employment opportunities by 2020.
Over the longer-term, efforts will focus on expanding existing markets and penetrating into new markets for companies under this NKEA. It will also intensify the use of new technology to elevate the industry higher up the value chain.
Furthermore, in targeting the creation of new jobs, the Agriculture NKEA also aims to attract more new entrants into the industry which will maintain a steady pipeline of demand for human capital.