Wholesale & Retail

EPP 9: Making Malaysia Duty-Free

  • GNI by 2020 (mil)
  • Projected jobs by 2020

To become Asia’s premier shopping hub and attract more foreign visitors, the Government is working towards removing import duties on goods that have high-elasticity and pent-up demand. This will capitalise on the growth potential for average tourist spend, as well as provide more retail choices to both tourists and locals.

This EPP has recorded strong progress since the launch of the ETP in 2010, with the import duty on 328 goods, including apparel, shoes, jewellery, handbags and perfumes, abolished in 2011.


  • The value of Cost, Insurance and Freight on 328 goods reached RM6.972 billion as at December 2014, driven mainly by the strength of domestic consumption.
Economic Transformation Programme
The ETP Transformation Story
The Economic Transformation Programme (ETP) is a comprehensive effort that will transform Malaysia into a high-income nation by 2020.
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