Although the country’s golf industry has grown rapidly in recent years, Malaysia has yet to be considered a major golf destination. This EPP therefore takes concerted efforts to enhance and repackage products, targeting the high-yield market segments.
Collaborations between private sector players (e.g. golf tour operators, golf clubs and resort operators) and Tourism Malaysia will be instrumental to unlocking this growth.
This EPP will also leverage the over 200 golf courses in Malaysia and the four major Golf Tournaments held annually – Maybank Malaysia Open, CIMB Classic, Sime Darby LPGA Open, and Iskandar Johor Open -- to attract more golf tourists to the country.
This includes ongoing efforts to convince golf courses and clubs on the merits of creating packages to cluster around these events to attract more tourists to their premises.
The Malaysian Golf Tourism Association (MGTA), set up in March 2011, plays a central role in this EPP. Its tasks include coordinating efforts by the various local golf tour operators, golf clubs, golf courses, hotels and media to promote Malaysia as a desired golf destination and increase the number of visiting golfers.
MGTA also acts as a facilitator for the industry by implementing various programmes to boost the number of visiting golfers.
- Malaysia was awarded “Best Golf Destination in Asia” by the World Golf Awards inaugural edition in 2014, overcoming strong competition from Thailand and Indonesia. The Els Club Langkawi also earned the prestigious accolade of being named the “World’s Best New Golf Course 2014”.
- During the year, Malaysia also hosted the CIMB Classic and the Sime Darby LPGA, which both helped boost Malaysia to the wider international golfing audience.
- Golf revenue in 2014 rose 2.6% to RM312 million, due mainly to efforts by Tourism Malaysia and the Malaysian Golf Tourism Association (MGTA).