EPP 6: Developing Cruise Tourism

  • GNI by 2020 (mil)
  • Projected jobs by 2020

EPP 6.0 - Cruise Tourism - Creating a Straits Riviera

This EPP aims to capitalise on Malaysia’s strategic location to improve its competitiveness as a cruise destination, taking advantage of the 14% average annual growth in the Asian and international cruise passenger market. This will be achieved through the development of a Straits Riviera comprising Penang, Port Klang, Kota Kinabalu, Langkawi, Malacca, Kuching and other secondary ports.

To achieve targets under this EPP, the Malaysia Cruise Council (MCC) was established as a policy-making advisory committee comprising public and private sector representatives. Co-chaired by the Secretary-Generals of the Ministry of Tourism and Culture and the Ministry of Transport, the Council’s roles include providing direction for industry development, policies and framework. Six sub-task forces have also been formed under the MCC to address specific issues and provide focused recommendations for the six primary ports.


  • The number of cruise calls to Malaysia continues to see stable growth, with a total of 356 cruise calls in 2014 at the primary ports of Penang, Port Klang, Kota Kinabalu, Langkawi, Melaka and Kuching.
  • In 2014, the east coast received new focus due to its growing strategic importance for international cruise lines developing their East Asia sectors. In line with this, Kuantan port has joined the line-up of six primary ports originally identified in 2011.
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