This EPP connects Kuala Lumpur’s major shopping centres, Bukit Bintang and Kuala Lumpur City Centre (BB-KLCC) into a single precinct to address connectivity and the relative isolation between the two locations, which have affected the growth of the shopping areas, created poor traffic flows, inaccessibility for pedestrians, poor streetscaping and lower yield on tourism-related assets.
In addition to improving connectivity through the construction of pedestrian walkways and improvements in public transportation, the EPP has seen the establishment of the BB-KLCC Tourism Association, made up of landowners, mall owners and retailers, to manage, promote and develop the area into a major tourist attraction.
- To help enhance the overall attractiveness of the BBKLCC shopping precinct as a tourist-friendly destination, two BBKLCC Clean-Up campaigns were conducted in April and October 2014. These multi-agency operations included participation from the Royal Malaysian Police, DBKL, Agensi Anti Dadah Kebangsaan, Land Public Transport Commission, Jabatan Kastam Diraja Malaysia, United Nations High Commissioner for Refugees (UNHCR) and Jabatan Pertahanan Awam Malaysia.
- In 2014, leading online travel information website Tripadvisor ranked Kuala Lumpur among the world’s top 12 value-for-money tourist cities.