This EPP aims to enhance connectivity of medium-haul markets (flights of four- six hours) from China, Japan, Australia, India, Korea and Taiwan to capitalise on potential from the high-yield tourism market.
Efforts include Tourism Malaysia’s discussions with chartered flight operators to provide services during peak seasons to complement regular-scheduled flights, resulting in more chartered flights, including from new routes such as Australia and Russia.
- Total connectivity capacity to six targeted medium-haul countries (Australia,
China, India, Korea, Japan and Taiwan) provided by Malaysian carriers (Air Asia, Air Asia X, Malindo and Malaysia Airlines) saw an increment of 19,223 available weekly seats to a total of 129,015 seats for 2014.
- Overall growth trends remained promising, with a cumulative increase of 52,791 seats to targeted countries since 2011. This figure surpassed earlier projections of a cumulative increase of just 48,960 seats for the period.
- In 2014, Tourism Malaysia’s campaigns to the targeted countries resulted in a 40% hike in charter flights from 2013 and over 240,000 packages sold around the world, particularly in the target medium-haul countries, the Middle East and Europe.