EPP 1: Positioning Malaysia as a Duty-Free Shopping Destination

  • GNI by 2020 (mil)
  • Projected jobs by 2020

EPP 1: Positioning Malaysia as a Duty-Free Shopping Destination

This EPP targets to position Malaysia as the desired duty-free haven in the region by 2020. Competitive pricing is the main driver to attract tourists, increase sales and propel the country towards this goal.

As part of efforts under this EPP, Tourism Malaysia and the Ministry of Domestic Trade, Co-operatives and Consumerism have begun monitoring the price of goods in Malaysia’s regional neighbours Singapore, Hong Kong, Indonesia and Thailand. This is to continually gauge Malaysia’s product and price competitiveness within the region.

Initiatives under this EPP have also centred on the abolition of import duties, focusing on products which have high tourist spend, and beginning with the removal of import duties on 328 items under eight categories announced in Budget 2011.


  • Shopping Secretariat Malaysia (SSM) ramped up promotions of Malaysia as a duty-free destination as part of the overall VMY 2014 campaign and worked closely with key industry players such as the Bukit Bintang-Kuala Lumpur City Centre (BBKLCC) Tourism Association, Malaysian Retailers Association (MRA), Malaysian Retailer-Chains Association (MRCA) and the Batu Road Retailers Association (BRRA).
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