The tourism industry is a significant contributor to Malaysia’s GDP, maintaining an average growth rate of 12% per annum since 2004.
Through the Tourism NKEA, collaborative efforts between the Ministry of Tourism and Culture, other Government agencies, and the private sector, have been enhanced to help secure Malaysia’s position as a leading tourist destination, focusing on leisure and business tourism. Twelve EPPs, clustered under the five themes of affordable luxury, nature adventure, family fun, events, entertainment and business tourism, were introduced in this NKEA to help meet the country’s targets by 2020.
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|No||EPPs||2020 GNI (millions)||Jobs||Location||Status|
|Positioning Malaysia as a Duty-Free Shopping Destination||7,838.3||64,294||Nationwide || |
|Designating Bukit Bintang-Kuala Lumpur City Centre Area as a Vibrant Shopping Precinct in Malaysia||1,159.2||14,546||Kuala Lumpur || |
|Establishing Premium Outlets in Malaysia||875.2||1,500||Nationwide || |
|Establishing Malaysia Mega Biodiversity Hub (MMBH)||1,486.9||2,919||Nationwide || |
|Developing an Eco-Nature Integrated Resorts||706.6||7,733||Sabah || |
|Developing Cruise Tourism||1,758.2||9,713||Nationwide || |
|Targeting More International Events||426.7||8,036||Nationwide || |
|Establishing Dedicated Entertainment Zones (DEZ)||740.4||5,614||Nationwide || |
|Developing Local Expertise and Better Regulating the Spa Industry||374.1||3,540||Nationwide || |
|Golf Tourism||147.2||1,220||Nationwide || |
|Establishing Malaysia as a Leading Business Tourism Destination||3,947||16,720||Nationwide || |
|Enhancing Connectivity to Priority Medium Haul Markets||3,310.5||13,402||Nationwide || |
|Improving Rates, Mix and Quality of Hotels||5,528.7||64,424||Nationwide || |
The Tourism NKEA has identified three business opportunities to support the growth
of Malaysia’s tourism industry. These opportunities are focused on food and
beverage outlets, local transportation, and tour operators.