With ASEAN member countries contributing US$3 billion to the US$75 billion revenue earned by the global health travel sector in 2010, Malaysia is positioning itself to become the region’s healthcare destination of choice.
However, aggressive competition from neighbouring countries such as Singapore and Thailand, coupled with the current nascent size of the Malaysian market, requires the country to broaden its patient base. This growth must occur in two phases, comprising:
- Phase 1: Growing patient volume through extensive marketing, cross-border alliances and enhanced customer experience
- Phase 2: Investing in better infrastructure and specialist capacity to shift towards more profitable in-patient care
In view of this, the Malaysia Healthcare Travel Council (MHTC) has been established to develop and promote this sector and to function as a one-stop centre for all matters related to healthcare travel.
- The healthcare travel sector has grown at an average of 25% annually since 2010 and continues to record double-digit growth in terms of revenue and the number of health travellers. Healthcare travel revenue amounted to RM685 million in 2014.
- In 2014, the number of hospitals registered with the Malaysia Healthcare Travel Council (MHTC) rose to 74 from 34 initially.
- MHTC set up three offices in Jakarta, Dhaka and Hong Kong in 2014 as it focused its promotional activities in Asia.