This EPP seeks to leverage Malaysia’s position as the base for several local home appliance manufacturers by strengthening their international distribution network.
Penang-based Pensonic Holdings Bhd will lead this EPP by merging and acquiring small-scale home appliance firms and expanding abroad, targeting fast-growing markets in ASEAN and the Middle East.
- In 2014, Pensonic, an EPP company, collaborated with several technology partners to develop a new range of mobile devices targeted for distribution to 50 countries.
- Construction of Pensonic's new R&D building reached 93% completion in 2014. The facility will serve as its new operational headquarters.