Electrical & Electronics

EPP 15: Building an Electrical Home Appliance Manufacturing Hub and International Distribution Network

  • GNI by 2020 (mil)
  • Projected jobs by 2020

This EPP seeks to leverage Malaysia’s position as the base for several local home appliance manufacturers by strengthening their international distribution network.

Penang-based Pensonic Holdings Bhd will lead this EPP by merging and acquiring small-scale home appliance firms and expanding abroad, targeting fast-growing markets in ASEAN and the Middle East.


  • In 2014, Pensonic, an EPP company, collaborated with several technology partners to develop a new range of mobile devices targeted for distribution to 50 countries.
  • Construction of Pensonic's new R&D building reached 93% completion in 2014. The facility will serve as its new operational headquarters.
EPP Champions

Work In Progress
Economic Transformation Programme
The ETP Transformation Story
The Economic Transformation Programme (ETP) is a comprehensive effort that will transform Malaysia into a high-income nation by 2020.
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