EPP 10: Building a Hospitality and Tourism Cluster

  • GNI by 2020 (mil)
  • Projected jobs by 2020

EPP 10: Building a Hospitality and Tourism Cluster

This EPP supports plans under the Tourism NKEA to grow the tourism industry threefold by 2020 by increasing the annual output of hospitality personnel from 20,000 in 2009 to 50,000 by 2020. In tandem with this, the number of graduates with diplomas and degrees will need to grow from 13% to 50% over the same period.

Since its official launch in August 2011, the Malaysia Centre for Tourism and Hospitality Education (MyCenTHE) has contributed to this initiative by aggressively promoting its work-based learning programmes through clusters located in different states in Malaysia.

MyCenTHE aims to have 10 clusters with each recording an average enrolment of 3,000 students by 2015. It will also offer additional curricula in culinary arts, tourism, retail and event management through partnerships with vocational and community education institutions.


  • To date, there are 11 private and public education institutions collaborating under the Malaysia Centre for Tourism and Hospitality Education (MyCenTHE) banner, with strong interest in membership from a number of other institutions. MyCenTHE, with support from the Malaysian Qualifications Agency, has introduced four work-based learning diploma programmes in hotel management, leisure management, culinary arts and hospitality & administration. MyCenTHE is also strongly supported by the Malaysian Association of Hotels that will support MyCenTHE in student internships, graduate placements, training development and more.
  • Under Budget 2015, TalentCorp's structured internship programme was extended to students pursuing diploma courses, allowing hotels to qualify for double tax deductions and encouraging employers to offer a minimum allowance for interns.

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