The Agriculture NKEA focuses on transforming a traditionally small-scale, production-based sector into a large-scale agribusiness industry that contributes to economic growth and sustainability.

This transformation is based on an integrated and market-centric model that comprises four key themes: capitalising on competitive advantages, tapping premium markets, aligning food security objectives with increasing GNI, and participating in the regional agricultural value chain. Sixteen Entry Point Projects have been identified to spur growth in this sector.

List of EPPs
  • Legend
  • Operational
  • Work In Progress
  • Not Started
    NoEPPs2020 GNI (millions)JobsLocationStatus
    EPP 1
    High-Value Herbal Products2,213.9 1,822  
    EPP 2
    Edible Bird’s Nest Swiftlet Farming4,541.2 20,800  
    EPP 3
    Developing Pasar Komuniti8,827.60140,947 
    EPP 3
    Mini-Estate Farming for Seaweed1,410.6 12,700  
    EPP 4
    Integrated Cage Farming1,38310,100  
    EPP 5
    Cattle Integration in Oil Palm Estates1503,600  
    EPP 6
    Replicating Integrated Zone for Aquaculture Model (IZAQs) to Tap Market for Premium Shrimp1,273.611,800  
    EPP 7
    Premium Fruits and Vegetables1,571.59,075 
    EPP 8
    Food Park884.34,928 
    EPP 9
    Introducing Fragrant Rice Varieties for Non-Irrigated Areas221.7 563  
    EPP 10
    Strengthening Productivity of Paddy Farming in MADA1,033.6 (14,880) 
    EPP 11
    Scaling Up and Strengthening of Paddy Farming in Other Irrigated Areas1,370.3(9,618) 
    EPP 12
    Expansion of Cattle in Feedlots182.92,000 
    EPP 13
    Dairy Clusters326.3761 
    EPP 14
    Seed Industry Development466.65,390 
    EPP 16
    Overseas Acquisition/Joint Venture of Cattle Farms116.5- 
    EPP 17
    Pasar Komuniti (PAKAR)534.435,360 
    Eleven Business Opportunities have been identified for the Agriculture NKE, of which some will be converted into EPPs over the near-term.

    In 2012, Business Opportunity 9 was converted into an EPP through its incorporation into EPP 7: Premium Fruits and Vegetables, while Business Opportunities 1-5 will be converted into EPPs in 2013. Business Opportunity 1 and Business Opportunity 2, which are related to herbal products, will be incorporated into an existing EPP while three aquatic business opportunities (Business Opportunity 3, Business Opportunity 4 and Business Opportunity 5) will potentially be developed into one EPP.

    Business Opportunities

    • BO 3Ornamental Fish Farming
      Establishing Malaysian branding and marketing channels for ornamental fish exports to reduce reliance on other countries.
    • BO 4Aquaculture Feed Mill
      Setting up aquaculture feed mill.
    • BO 5Aquaculture Export Centre
      Developing aquaculture export centres.
    • BO 7Free-Range Chicken Farming
      Tapping into the potential of high value free-range chicken market.
    • BO 8Button Mushroom Farming
      Expanding the production of button mushrooms for local and export markets.
    • BO 10Foreign Direct Investment in Herbal Products
      Attracting foreign companies to conduct research on Malaysian herbs and set up manufacturing facilities in Malaysia.
    • BO 11Snack Food Industry (SFI)/County Food Facilities
      Relocating the facilities for frozen food and convenience meals processing from Singapore to Malaysia.

    There are five key enablers to support the implementation of EPPs and Business Opportunities in the Agriculture NKEA:

    • Provide incentives for anchor companies
      Provide incentives for anchor companies

      This was implemented through the introduction of the NKEA Agriculture procedure in 2011.
    • Strengthen the adoption of Good Agricultural Practices (GAP) and Good Manufacturing Practices (GMP) to enhance market access
      Strengthen the adoption of Good Agricultural Practices (GAP) and Good Manufacturing Practices (GMP) to enhance market access

      All anchor companies are encouraged to do so as part of their agreements, which was enforced in 2012.
    • Change regulations and policiess
      Change regulations and policies

      The development of the Seed Act under EPP 14 is one such example.
    • Strengthen logistics infrastructure
      Strengthen logistics infrastructure

      This will be further strengthened from 2013 onwards.
    • Ensure sufficient pipeline of human capital
      Ensure sufficient pipeline of human capital

      This will be further strengthened from 2013 onwards.
    Economic Transformation Programme
    The ETP Transformation Story
    The Economic Transformation Programme (ETP) is a comprehensive effort that will transform Malaysia into a high-income nation by 2020.
    Copyright © 2013 Performance Management & Delivery Unit (PEMANDU)