This EPP focuses on planting fragrant rice (e.g. Jasmine or Basmati-type) on rain-fed
areas to increase the average national paddy yield, reducing Malaysia’s dependence
on imported rice.
Initiatives under this EPP also seek to produce premium organic
rice, with anchor companies appointed to undertake the planting and commercialisation
of fragrant rice varieties developed by MARDI (Malaysia Agricultural Research &
As at June 2013, this EPP’s anchor companies have planted 297 ha of the 750
ha of fragrant rice varieties targeted by MARDI for planting to increase total production
to 2,500 ha. MARDI will also identify more anchor companies to commercialise the
fragrant rice varieties produced while supporting the existing four players in their
production and marketing efforts. Additionally, MARDI will continue R&D efforts
to produce new fragrant rice varieties and agronomic packaging to support the commercialisation
of these products.
- The National Farmers Organisation, Bio One Tech Sdn Bhd and Ceria Alliance Sdn Bhd were appointed as anchor companies in 2014.
- To date, 2,118 hectares of land have been amalgamated, while 2,026.5 mt of fragrant rice were produced in 2014.