EPP 7: Premium Fruits and Vegetables

  • GNI by 2020 (mil)
  • Projected jobs by 2020

EPP 7.0 - Premium Fruits and Vegetables

Led by the Department of Agriculture (DoA), this EPP aims to export local premium fruits and vegetables to the Middle East and Europe, which import more than 50% of the global production of higher quality local fruits and vegetables that comply with food safety standards.

The DoA has identified 3,000 farmers who will be placed under anchor companies that will manage the integrated supply chain model, gain market access and export the produce.

Six high-value non-seasonal tropical fruits (rock melon, starfruit, papaya, banana, pineapple and jackfruit) and three high-value highland vegetables (lettuce, tomato and capsicum) have been identified as target produce for this EPP.

This EPP will also leverage existing Permanent Food Production Zones (Taman Kekal Pengeluaran Makanan – TKPM) to boost the production of the identified fruits and vegetables. To support this effort, the DoA will collaborate with more states to raise the value of premium fruits produced to at least RM40 million in more TKPMs.

This will be achieved by establishing an additional 1,000 ha of land to be used as production zones. Additionally, one-stop centres will be established in respective states to expedite land approval for stakeholders who wish to obtain premium fruit and vegetable farmland.

As part of on-going initiatives undertaken through this EPP, anchor company Exotic Star will be expanding its production of premium fruits in TKPM and upgrading its packaging for export.

This EPP has also expanded by incorporating Business Opportunity 9: Packaged Fruit Production such as Jackfruit. This involves establishing minimal processing operations to export ready-to-eat fresh jackfruit, juice and vacuum-fried chips to markets such as China.

On its part, the Ministry of Agriculture has targeted to increase the total export value of Malaysian premium fruits and vegetables to RM400 million. This will be achieved by strengthening ties with Malaysia’s existing trading partners to create more markets for the country’s fruit and vegetables.

This EPP also works in synergy with the Rural Development National Key Result Area under the Government Transformation Programme. Under this effort, the DoA is collaborating with the Ministry of Rural and Regional Development to provide land for private companies to expand while increasing the income of rural communities under the NKRA’s 21st Century Village initiative.


  • Rompin Integrated Pineapple Industries Sdn Bhd achieved the first planting of the MD2 pineapple in 2014, under a project that involves the participation of local Orang Asli as contract farmers.
  • The first harvest of produce was achieved under the 21st Century Village project in 2014, with 224 tonnes of papaya harvested in May. As at October 2014, 85 acres of land have been planted at the project site in Chemomoi, Pahang, by anchor company Exotic Star Sdn Bhd.
  • To date, 6,105 hectares of land have been established as Permanent Food Production Zones (TKPM) under the NKEA, involving 453 farmers, of whom 171 have increased their income to more than RM3,000/month.
  • The total production of premium fresh fruits and vegetables from TKPM and anchor companies in 2014 was as follows:
    • TKPM: 33,517 tonnes
    • Exotic Star: 3,015 tonnes
    • Far East: 4,688 tonnes
    • Kia Shing: 1,861 tonnes
    • KC Kwang: 1,464 tonnes
    • Fresh Momentum: 682 tonnes
    • Ergobumi: 177 tonnes.
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