Led by the Department of Agriculture (DoA), this EPP aims to export local premium
fruits and vegetables to the Middle East and Europe, which import more than 50%
of the global production of higher quality local fruits and vegetables that comply
with food safety standards.
The DoA has identified 3,000 farmers who will be placed under
anchor companies that will manage the integrated supply chain model, gain market
access and export the produce.
Six high-value non-seasonal tropical fruits (rock melon, starfruit, papaya, banana,
pineapple and jackfruit) and three high-value highland vegetables (lettuce, tomato
and capsicum) have been identified as target produce for this EPP.
This EPP will also leverage existing Permanent Food Production Zones (Taman Kekal
– TKPM) to boost the production of the identified
fruits and vegetables. To support this effort, the DoA will collaborate with more
states to raise the value of premium fruits produced to at least RM40 million in
This will be achieved by establishing an additional 1,000 ha of land to be used
as production zones. Additionally, one-stop centres will be established in respective
states to expedite land approval for stakeholders who wish to obtain premium fruit
and vegetable farmland.
As part of on-going initiatives undertaken through this EPP, anchor company Exotic
Star will be expanding its production of premium fruits in TKPM and upgrading its
packaging for export.
This EPP has also expanded by incorporating Business Opportunity 9: Packaged Fruit
Production such as Jackfruit. This involves establishing minimal processing operations
to export ready-to-eat fresh jackfruit, juice and vacuum-fried chips to markets
such as China.
On its part, the Ministry of Agriculture has targeted to increase the total export
value of Malaysian premium fruits and vegetables to RM400 million. This will be
achieved by strengthening ties with Malaysia’s existing trading partners to
create more markets for the country’s fruit and vegetables.
This EPP also works in synergy with the Rural Development National Key Result Area
under the Government Transformation Programme. Under this effort, the DoA is collaborating
with the Ministry of Rural and Regional Development to provide land for private
companies to expand while increasing the income of rural communities under the NKRA’s
21st Century Village initiative.
- Rompin Integrated Pineapple Industries Sdn Bhd achieved the first planting of the MD2 pineapple in 2014, under a project that involves the participation of local Orang Asli as contract farmers.
- The first harvest of produce was achieved under the 21st Century Village project in 2014, with 224 tonnes of papaya harvested in May. As at October 2014, 85 acres of land have been planted at the project site in Chemomoi, Pahang, by anchor company Exotic Star Sdn Bhd.
- To date, 6,105 hectares of land have been established as Permanent Food Production Zones (TKPM) under the NKEA, involving 453 farmers, of whom 171 have increased their income to more than RM3,000/month.
- The total production of premium fresh fruits and vegetables from TKPM and anchor companies in 2014 was as follows:
- TKPM: 33,517 tonnes
- Exotic Star: 3,015 tonnes
- Far East: 4,688 tonnes
- Kia Shing: 1,861 tonnes
- KC Kwang: 1,464 tonnes
- Fresh Momentum: 682 tonnes
- Ergobumi: 177 tonnes.