Strategic Share Acquistion in DSEM Sdn Bhd

• The Solid State Lighting industry is one of the cornerstones of green technology.

  "LED-based lighting, which is both energy efficient and environment friendly, is expected to replace current modes of lighting in a big way in the near future. Already latest construction of buildings, street lighting, and giant displays are employing SSL technology. "

  Mr Davindra Singh Gendeh, CEO

• The Solid State Lighting industry is one of the cornerstones of green technology.

  "DSEM Holdings is collaborating with a host of foreign technology partners in its quest to get ahead of the SSL technology curve. At DSEM, Light is Good."

  Mr Davindra Singh Gendeh, CEO

Hong Leong Manufacturing Group (HLMG) has acquired a strategic share in DSEM Holdings Sdn Bhd. This acquisition will evolve DSEM from a contract manufacturer into a product company, marketing its own brand.

DSEM, a manufacturer of proprietary thermal substrates for the global LED industry and supplier to major US and European brands, will be fully integrated into HLMG. HLMG has placed key members on DSEM's Board and is now actively involved in driving DSEM forward as part of a greater strategy to own a controlling stake in DSEM.

By moving away from contract manufacturing to a proprietary brand, DSEM will be able to compete more directly in the global solid state lighting (SSL) market, estimated to be worth some USD40 billion annually.

This investment will be used to enhance research and development, marketing activities and to expand existing production capacity at their facility in Penang. DSEM aims to be the leading Malaysian LED producer for export, meeting international green technology standards.

This venture is expected to create high-value jobs, especially in product development, business development and materials engineering. This will also enhance manufacturing spin-offs to local suppliers.